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Oh, The Marketing Madness of March
I recently returned from the Intelligent Content Conference in Las Vegas, where the agenda was chalk full of direction from numerous practitioners and consultants, and some great learning by all in...
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Art with an agenda: the role of patronage throughout history
Artists are relied upon to express themselves through the content they produce, communicating their observations, ideals and opinions through their work and helping audiences view concepts through...
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Customer Story: Teradata Gains Global Collaboration
Teradata helps companies get more value from their data than any other company, allowing them to reduce costs, create agility for faster data analysis and innovation, and reduce complexity, giving...
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What is a Content Strategist?
The mission of any website is to offer engaging content and meaningful support to potential clients and customers. The mission of a corporate content strategist is to ensure that the content is...
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Customer Story: Zillow Focuses on Strategy
Zillow is the leading real estate and rental marketplace dedicated to empowering consumers with data, inspiration and knowledge around the place they call home, and connecting them with the best local...
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The Value of Having One Source of Truth for Content Marketing
When creating content, a common problem marketers face is solving what assets you have are most up-to-date? This is especially hard if you manage your files in multiple locations. Which videos,...
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Set an appointment with your audience—Marketing.AI’s takeaways from Content...
There’s no shortage of content marketing advice in the industry right now, especially not at Content Marketing World 2016. With over 3,500 attendees and two 10 hour days of sessions and expo hall...
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Your content isn’t lackluster, it’s just missing a reason to exsist: Show ROI...
Every killer content plan is backed by a tactical execution and strategic plan to keep your content aligned… but is it aligned to the right mission? Your content core aims to tell a strategic story...
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What does a strong email marketing plan look like? 10 email marketing...
This is an excerpt from the 101 Guide to Email Marketing, available here. Over 200 billion emails are sent daily around the world. Yet, emails are the mostly likely method of communication to stick...
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The value and importance of personalized content marketing and tips to doing...
People’s needs are constantly changing. New communication channels pop up all the time. Most importantly, your business is ever-changing. So how do you stay relevant and provide a flawless experience...
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